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Friesland Marketing

Paul van Gessel, Director Friesland Marketing (Netherlands):

“Fryslân Marketing is a new marketing and promotion organisation for the province of Friesland (Fryslân). Its objective is to increase tourism to Fryslân by 15% by 2010.

To realise a state-of-the-art website in 2005 we had our existing site assessed. An initial Website Audit and a full Strategic Website Evaluation were carried out.

The outcome helped us to convince all our stakeholders of the need for and necessity of online marketing and the fact that an up-to-date, modern website is a must.

It greatly appealed to me that we received tailor-made advice for my company and a comparison with other websites. The new site recently went online and it is working!”

Date: 2005

Website Audit

The initial non-sector specific Website Audit, including a full accessibility (WAI) evaluation and search engine performance assessment. webdesign image

Strategic Website Evaluation

In depth Strategic Website Evaluation includes the Website Audit and a further in-depth Strategic Evaluation. webdesign image

Online User Survey

Learn more about the visitors to your site. Online surveys offer a fast, low cost method of asking detailed questions of specific target groups. webdesign image

Newsletter Audit

Email Newsletter Audit, developed to assist DMOs in making correct and effective use of the electronic newsletter. webdesign image

Laboratory Testing

Laboratory Testing is a thorough assessment of decision-making processes of consumers when navigating your site. webdesign image