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Devon and Cornwall Overseas Marketing

The Devon and Cornwall Overseas Marketing group (DACOM) is a consortia of a number of organisations. They are seeking to promote Devon and Cornwall in a number of European countries utilising a range of promotional tools. Of particular importance is their website www.cornwall-devon.com

DACOM commissioned TEAM to undertake an evaluation of the potential impact of this site and to gain insight into their consumers.

TEAM deployed the UNWTO Destination Web Watch standard online user survey. This has involved deployment of an on-line questionnaire – activated on a pop-up basis – for a two year period. The questionnaire is available in English, German, French and Dutch. The survey is taking place in two parts – the first is the online survey which looks at how consumers are using the site, how they found it, their satisfaction with it, and their likelihood of visiting Devon and Cornwall. The second part of the survey is “an invited survey” where people are asked to complete a follow-up survey. This looks at whether people have actually booked and the characteristics of their trip.

Preliminary findings from the survey indicate a high level of first time users of the DACOM website, satisfaction with the site, and that a high proportion of site users intended to visit Devon and Cornwall in the future.

The results have already been used to help to support the case for funding for the DACOM campaign.

Date: 2004-2006

Website Audit

The initial non-sector specific Website Audit, including a full accessibility (WAI) evaluation and search engine performance assessment. webdesign image

Strategic Website Evaluation

In depth Strategic Website Evaluation includes the Website Audit and a further in-depth Strategic Evaluation. webdesign image

Online User Survey

Learn more about the visitors to your site. Online surveys offer a fast, low cost method of asking detailed questions of specific target groups. webdesign image

Newsletter Audit

Email Newsletter Audit, developed to assist DMOs in making correct and effective use of the electronic newsletter. webdesign image

Laboratory Testing

Laboratory Testing is a thorough assessment of decision-making processes of consumers when navigating your site. webdesign image